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Choosing Keywords
You first must choose your keywords. This is perhaps the most important step of the process as incorrectly targeting phrases can result in traffic that is not interested in your product. There are many tools that can be use virtually every day to help you pick the most appropriate keywords:

• Overture's Search Term Suggestion Tool


• Google Adwords


• WordTracker


• Digital point


• Nichebotclassic
  

Another alternative is use software which is free to download:

• Good Keyword

The last in the list is the most important. Look through the potential keyword phrases and think, "Who would be searching using that phrase?" If the answer is, "a student looking for information" then chances are it won't result in a sale. If the answer is "Someone who is looking specifically for a product that you offer," then obviously this is a prime candidate as a targeted keyword phrase.

It is not good practice to simply copy and paste a list of key words. It would even be concievable that you would be charged with copyright infringement for such activities. Whether or not you get charged, it is morally wrong. Looking through and coming across a few extra relevant keywords is one thing. Steeling an entire list is something else completely.

Another approach is to type in the keywords you have in mind and look at the current top results. Analyze their pages for keywords, descriptions and content - this will give you some idea of what kind of keyword density you should be looking at for your keywords. If the sites that come up are a different kind of business to you altogethers then you’ve probably chosen a dodgy keyword - remember that you're trying to get relevant traffic, not just any traffic.

The general rules that you need to keep in mind when selecting key words are:

1. Try to select unique key words that your competitors have not thought of.

2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales?

3. Make sure that the key words are very relevant to your site so that people who find your site through your key words will not immediately leave.

4. Try to assemble a list of key words that covers your site very will so that you aren't leaving anyone or anything out."

Example :
The title above was found when I tried to get what are the right keyword for "HTML" when I use nichebotclassic. My interest about this keyword/phrase are:
1) Exact keyword phrase people are using to search the search engines.
2) Number of times search phrase appeared in the database of Keyword Discovery in the past 12 months is 55,804.
3) Number of competitors that have specifically optimized their web pages for this keyword in their title tags, etc., all from the data requested by your Google API Key. This competition data gives you a more specific understanding about your TRUE competition for a keyword is 135 only.
4) The RATIO is another way of looking at a grading scale of seeking out low competition keywords you can most likely rank for. This number is calculated by the ratio of comparing every one search to all competing websites (competition results). Exactly opposite to KEI, the closer this figure is to 0, the less competition and easier it is to secure a top 10 position. The higher, the harder it is to compete. = 0
5) KEI means, in essence, Keyword Effectiveness Index. It is a calculation thought up by Sumantra Roy as a measure of the effectiveness of a keyword in terms of search frequency and competition for the keyword. The higher the number, the more likely you can place for a top 10 position. The lower the number, the harder it will be to rank high at first. = 87.49

Are sure this is the right keyword/phrase to be on top of search engine??????
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Internet Search and SEO

For the last decade the Internet has emerged itself into an integral part of our everyday life. What previously was mostly a network of research institutions has become an unprecedented medium for commercial and social use. With the number of web pages now exceeding 12 billion it is extremely difficult to find information without using search engines.

Search engines appeared almost immediately once the WWW was born. A pioneering search engine called Archie was created in the University of Montreal in 1990 and was used to search files located on public FTP sites. The first search engine created to crawl and index text files on the web, World Wide Web Wanderer or Wandex, was introduced in 1993 in MIT and worked on principals similar to those used by the modern web search engines.

However it was not until late 90s when search engines have become the major tool to find information on the Internet. Before Internet directories such as Yahoo! or BestOfTheWeb were used to locate web pages. But it didn't take long for web users to recognize the usefulness of the Internet search, once indexing and ranking algorithms have reached a state where search engines were able to quickly return highly relevant results
Search Results Relevancy

It is all about the relevancy of results. In their infancy search engines were utterly vulnerable to abuse. Originally search engines used to index file names and later meta-tags. It doesn't take much to stuff file names and meta-tags with popular keywords which are irrelevant to the document's content. When a user queried a search engine with a keyword he received results that couldn't satisfy him. That is why Internet directories with pages classified into directories by human reviewers were far more useful than the search engines of those days.

The problem of relevancy has become increasingly important with the growing commercial use of the Web. The profits of commercial websites depend on their exposure and if there is anything that can help improve the exposure in search results - it must be done. And the first attempts to influence the search results by using popular but not relevant keywords to drive more traffic were made.

With their increasing computational and storage capacity search engine have become able to index the entire content of a page. But it was still possible to abuse search results by using excessive keyword stuffing, hidden keyword-rich text or many other spammy techniques. Basing solely on the page content it was impossible to ensure the relevancy of search results and more advanced ranking algorithms were introduced.
Search Engine Optimization

But even modern sophisticated search engine algorithms are not perfect and can't guarantee 100% relevancy. There still exist many loopholes that can be exploited to manipulate search results. Search results manipulation is not necessarily an unethical conduct. Consider three biggest travel websites: Travelocity.com, Expedia.com and Priceline.com. They provide booking service of a similar quality and are equally relevant for keywords like 'vacation' or 'airline tickets'. But nevertheless they rank differently in search results, and it is natural for a lower ranked site to try improving its position by using search engine optimization techniques.

Search Engine Optimization, or SEO, is about defining what factors influence the placement of a page in search results and adjusting these factors to obtain a higher position. To optimize the relevance of a page you have to adjust keyword frequency and proximity, add keywords into headings and bold text. It must look natural though - excessive keyword stuffing might have negative effects. To increase the popularity of a page you must obtain incoming links with targeted keywords in the anchor text, and make sure that links come from authoritative pages but not from irrelevant link farms.

Search engine optimization is an extremely dynamic field. Once a loophole in ranking algorithms becomes known and widely used, search engines change their algorithms to neutralize its effect. Every algorithm update can drastically affect positions and traffic of websites utilizing aggressive crash and burn optimization strategies. Such strategies are based on the most recently discovered loopholes and tricks and are able to put your pages into top positions quite quickly. Their effect however lasts only to the next algorithm update.

Another far more time-consuming approach is the creation of websites with high quality content following so-called Google quality guidelines. This approach emphasizes the website's value for users and persuades against using tricks to manipulate search results. In short - good websites eventually will rank high. But it takes years and tons of effort to make a site popular this way. Some sites are by their nature difficult to promote this way. For example few grocery stores can afford turning their websites into top Internet grocery portals; it just wouldn't be worth the effort.

SEO alone can't guarantee a lasting effect. Not using SEO at all requires too much effort to promote a site. The wise way to make a website popular is make sure that it is useful for users, obtain quality incoming links and do not forget to fine tune your pages focusing the targeted keywords. Follow the famous Brett Tabke's Successful Site in 12 Months with Google Alone - after four years it is still a valid approach

Get more useful information at our Comprehensive SEO and Online Marketing Study.